Phresh Blood is the brainchild of artist Jordan Davies, a trained professional emergency nurse, and artist. Formerly from the Cenny West, Dubbo NSW, he is now based on the beautiful Northern Beaches of Sydney.
Phreshblood takes inspiration from the human body in psychedelic and surreal fashion. His signature style is the chaos of acrylic pouring layered with hand-drawn digital artwork. Jordan invites his clients into the design process to collaboratively work on their personalized pieces (or self-portraits). Abstract mixed media is just one of the many art styles Phreshblood uses.
James Kouzinas | Director, Brand Strategist, Designer, UI/UX
Bec Jones | Brand Strategist
Jatin Sethi | Development
Jordan was looking for a better way to reach his customers and showcase his art.
He’d seen other artists go ‘digital’, but he didn’t know where to begin and what the landscape looked like for someone with his craft.
Taking this into account, we sought to do more than simply build a digital home for his art…we wanted his brand to connect, educate, and inspire.
Jordan shared with us some of his favorite art sites and also explained his burning desire to celebrate the imagery. In his view, his customers aren’t there for his words…they are there for the visual.
Within minutes of meeting Jordan, we knew just how important his work was to him. The passion exploded through the surface, much like the psychedelic colors do from his art.
So strong was the passion, it was obvious what we had to do…celebrate the portfolio and Jordan’s unique work.
Authentic | Humble | Collaborative | Inspiring
Jordan’s art has interesting colors that jump off the page so to balance this out, we leveraged white negative space throughout his design and worked with tan/black for the headers and banners.
All of the images used were from Jordan’s custom portfolio.
We faced an interesting challenge with Shipping.
Specifically, Jordan wanted flat-fee shipping for all of his pieces, except the Resin art, as this is quite large and heavy.
For Resin art, Jordan wanted a message to appear in the checkout section of the UX, instead of a $ amount.
Through some clever engineering, we made this happen.