How to Setup Your Website

Table of Contents

Website Hosting

What is Website Hosting?

Web hosting is the place where all the files of your website live. It is like the home of your website where it actually lives.

A good way to think about this is if the domain name was the address of your house, then web hosting is the actual house that address points to. All websites on the internet, need web hosting.

When someone enters your domain name in a browser, the domain name is translated into the IP address of your web hosting company’s computer. This computer contains your website’s files, and it sends those files back to the users’ browsers.

Web hosting companies specialize in storing and serving websites. They offer different types of hosting plans to their customers.

How to add and manage users in WordPress

WordPress uses a concept of Roles, designed to give the site owner the ability to control what users can and cannot do within the site. A site owner can manage the user access to such tasks as writing and editing posts, creating Pages, defining links, creating categories, moderating comments, managing plugins, managing themes, and managing other users, by assigning a specific role to each of the users.

There are four default roles that you can assign to people on your site: Site Admin/Client (The title of this role was updated in newer generations of Blackbaud websites), Editor, Author, and Contributor.

Adding a new user to your WordPress website – Video Tutorial

  1. Log in to WordPress (
  2. Click Users > Add New.
  3. Enter a Username (required).
  4. Enter an Email (required).
  5. Select the Role for the new user – Administrator.
    A Site Admin or Client is your organization’s website administrator. This person has complete power over posts/pages, comments, users, and other site settings such as menus and widgets.
  6. Click Add New User.

Domain Name

What is a Domain Name?

Domain name is the address of your website that people type in the browser URL bar to visit your website.

In simple terms, if your website was a house, then your domain name will be its address.

A more detailed explanation: The Internet is a giant network of computers connected to each other through a global network of cables. Each computer on this network can communicate with other computers.

To identify them, each computer is assigned an IP address. It is a series of numbers that identify a particular computer on the internet. A typical IP address looks like this:

  • Need a Domain Name?

    We recommend using Hostinger - Search Here to find and purchase your Domain Name.

  • You have a Domain Name already

    Now you have your Domain Name, you will need to make sure it is pointing at your Hosting Plan.
    1. You purchased your Domain Name and Hosting Plan from the same provider, you will not need to make any changes.
    2. You purchased your Hosting Package from GMC & Domain Name from another provider you will need to change your DNS Records:

How to change your DNS Name Servers – How to Guide

Website Content

How do you want potential customers to perceive your business? Presenting relevant and accurate content is key to capture their attention and convince them to take the next step. The below features are what your business needs to master in order for you to stand out above your competition.  

  • Your Brand

    Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds. ... Building a positive, cohesive brand image requires analyzing the company and its market, and determining the company's goals, customers, and message. Our Branding Design Package provides the premium Agency branding service at an affordable price - Branding Design Package

  • Written Content​

    Image result for content writing Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts.
    Need help writing your content? Talk to our Premium Partners for a Written Content Package

  • Image Content​

    Quality imagery is a vital part of promoting yourself or business. These images need to high quality and relate to your message and product or service. Customers feel more comfortable and trusting when a website looks like it has invested in itself. Do you need images? here are some great resources:
    Free Stock Images - Search Images
    Paid Stock Images - Search Images

Ecommerce Store

The future of e-commerce is incredibly bright. But, learning how to start an e-commerce business is intimidating. It requires hard work and demands many steps and decisions to come together at the right time.

Many Ecommerce website builder platforms are available, often portraying how simple it is to build and integrate your online store with other resources. This is often true, the issue for start-ups, small businesses looking to get started or expand, is the increased amount of subscription-based products. These expenses slowly accumulate, cutting into profits. We’ve developed a cost-effective website solution with a once-off upfront investment. More inforation about Ecommcerce.

  • Woocommerce

    Genesis Marketing Consultants does all the heavy lifting and integrates Woocommerce for you. It is designed for small to large-sized online merchants using WordPress and give you great flexibility when selling online.

  • Payment Gateway

    You have access to multiple payment gateways within your Ecommerce website. They include Stripe, Paypal, Woocommerce payment, Square, Afterpay and more. View all options.

  • Store Management

    You will have control or your products with the ability to manage inventory, monitor sales, customise product variations and more.


A Blog is an excellent form of engaging with your customers, improving your SEO and building a trusted brand. Providing helpful and informative features about your product or service can increase the funnel size of your customer reach. If you need help writing Blog content, contact us for more information

Social Media

It is essential for businesses to marketing on Social Media to engage directly with their target market. It’s easy to get started using social media for business purposes. We all use social media in our day-to-day lives, so there’s a level of comfort with the tools.

It doesn’t cost anything to create a Facebook Page for your business, or start posting on Instagram, or create a presence on Twitter. We help you integrate your Social Media accounts into your website, plus manage your Social Media Marketing Campaigns. 

Find out more about Social Media Marketing strategies using the main five social platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube

Search Engine Optimisation (SEO)

SEO stands for “search engine optimization.” It is a process used to improve the visibility of your website in search engines such as Google and Bing. It helps you stand out from the crowd and attract potential customers.

A search engine uses bots to crawl web pages. These bots collect information about the pages and put them in an index.

The algorithms then analyze the order of the pages in the index to determine which ones should show up in the search results.

Contact us for more information

Email Marketing

The use of email marketing to promote a business’s products and services is a great way to build loyalty. It can also be a soft sell to encourage customers to purchase from you, or it can be a way to keep them engaged between purchases.

Email Marketing services such  as HubSpot Email Marketing, Sender, Omnisend, & Mailchimp.


Analytics is just as important as SEO or Content Creation. It allows you to monitor and understand how your website is performing. 

Monitor the activity of your users provides a deeper understanding of how your SEO and marketing campaigns are performing. You can then make inform business decisions making.

Even with the tools that can help you collect and analyze data, there are still some key steps that need to be taken to get the most out of them.

Google Analytics provides very powerful data collection and filtration.